we are the ones we've been waiting for. i know we've heard that before and it's's cliché, but we have o take that to heart and do the work. we have to be uncomfortable, we have to roll up our sleeves and get dirty and the project is combating food deserts. are you in the dirt clenching vegetables or just talking about it? if your passion project is reproductive justice an abortion access because abortion is not a bad word, if that's your passion project, are you just talking about it or signing up to be in court to take young women to clinics and make sure they are not heckled? are you doing the work? so thank you so much for sharing. [applause]

>> welcome. welcome, everyone. we should have communication folks and campaign managers. welcome to the developing amplifying your core message session. this is built upon what you heard yesterday in terms of the intro and it's great to have the communications directors in the room as well so you can now coordinate and understand how the role coordinates with the communications folks to get amplified messages and get the job done. i'm going to try my best to make it as interactive as possible, and i'm good with you all interrupting with questions

throughout the presentation so feel free. feel freeas to raise your hand d ask questions. great. there is a sheet that should be floating around so please put your name on there and pass it around. i can do the communications after. so, i am the lead for the campaign managers and i am also a 2019 grad and i did the track back in 2019 and im a previous campaign manager and i worked in iowa prior to managing the congressional race in florida for the 2020 cycle i worked on

the campaign in iowa, a regional organizing director and then after pete dropped out i went backpe to florida, the world stopped because of covid but i was lucky to be able to manage a congressional race for congresswoman castor in tampa and now i am not in the political space but i said yesterday i'm using all u the skills from organizing coalition building and my job at the bill and melinda gates foundation and i mother global policy and advocacy team and our team focus is to build coalitions on influential constituency groups that we think are aligned to our issues to help us advocate and domestic issues that we do like k-12 education.

i particularly work with communities of faith, so it's a lot of organizing and coalition building and we do a lot of lowercase campaigns to get folks to galvanize and interested. so hopefully it is a good intro but happy to answer more after the session. so here's the agenda we are going to talk about what is a core message and we will go through some tools that can help you develop that and we will talk about building a communications calendar and review what owned media is and earned media and you are going to be ready to go with communications once you finish the session hopefully. i've been having clicking issues the whole time so let's hope thatis doesn't happen.

so, the big thing about communications is what are you doing, like what is the whole purpose especially in campaigns. in campaigns, you are framing a choice, presenting a choice to voters to decide who they want to vote for. i often use this as i talk to friends and families that are still nervous about 202014 election and looking at the media and a lot of angst of how could one candidate to be above biden so much and in so many places, it is insane, and i will often go to this like wait until it is a clear choice between trump and biden. i'm not going to make predictions but if it is a choice it will be marrow and just as close as it was in 2020. it's not going to be as crazy as we've seen it i think that is

the biden campaign case like once trump starts talking 24/7 and is the declared nominees noe he is now and it's biden that is the declared nominee, it's going to be ale choice between the tw. some folks don't love that and that is the lesser of two evils but that is just how politics works until we get a new system that is in a world i think we all could dream of, right now it stems and unfortunately some third parties that can be a spoiler candidate it is your framing of choice. so this is a really high level understanding of what the whole purpose of communications and campaigns are. so another important thing to take away, how many of you, no wrong answers, no fear, i'm just curious do you think it's

important to lead with policies and positions or values? okay, good. this is really good and at the time that i did the communications director track i was an associate vp so i came in but that was a really cool and for me like away values are meant to align people and unify folks. we lead with positions. you are automatically putting people in their corners, and i likeke this example a lot. i'm a floridian, so i like to do polling you will see some examples here. this is a good example i think this article from 2020 of how i think values overtook policy. in florida we passed a 15-dollar

minimum wage amendment which is shocking for the state. it's something i didn't expect to happen and i remember being there at the time and the florida democratic party hadn't even seen the lead on this issue.ta they didn't talk about a lot and i think that is a critique people have looking back. the same time we passed to that, people voted for trump in florida so you had to people that were going there and probably either left the top of the ticket empty and went in order they went in and voted for trump and voted for the ballot initiative one can assume since it passed by 60%. in this article i think it cohighlights how that could hapn and i pulled out some statements here. theth first one is the issue ist super complicated.

maybe i just don't know how to use the clicker. people like the idea of paying workers better. that to me is a value statement, paying people better into the whole point of workers like working-class people, that was a value statement and then they went and talked to an employee who worked out of mcdonald's that last part will mean a better future for myself or my kids a values statement. you're not going in there saying $15 minimum wage because the

policy it will move x number of people out of poverty, like that's going to lose voters and that's a better future for my kids and myself, that you are not sending people into a corner and getting them into a big argument everyone can agree with that. across the board it's not necessarily as left or right issue that is key. voters across the aisle know that it is impossible in florida and around the country to absolutely survive on 856 per hour which is what the current minimum wage wise, so that last piecewa you can unite people around this idea like who could live on that so instead of saying it can be great but the campaigns are not the time for the wonky policy. it is the time to get a bunch of people around a simple idea of can you live on less than nine dollars in our -- the

legislators are going to want to see the data and the numbers and at the end of the day they will move them as well. in the previous role i remember working for lutheran services in florida and one of the programs we ran was head start so my role for policy and communications i would take head start parents to

dc to talk to lawmakers and build connections in the district office and i remember i had literally worked and volunteered against one of the folks we went to meet with. he obviously won and my candidate lost so i was devastated before that like i've got to go and he's not going to support this program. we had programs all over the state so i had to set up meetings with like six congressional offices most of them with them and he was one of two republicans and the only lawmaker that actually met with us and the others were staffers. and at that meeting with the headstart program because the headstart program was there and it wasn't just me in a suit and tie talking about a program helping kids in poverty it was an actual parent that was a success story and we had the data to talk about why it was important so we had both and i remember he became a champion

for headstart and one of the thingsca he said is i'm now understanding a program like this is it costs money now but it's saving so much in the long run like this is a conservative programs. if i can educate kids early and get them out of poverty and get them into a good education and go to school, we are not paying for prisons, we are not paying for jails and welfare programs down the line. and he actually got it and became a champion of the program. but i think it's because we lead with both. we had the data to show kids that go through headstart are more likely to graduate high school and havech a good job les likely to end up in prison and jail and have better health outcomes, so we had all that data but we had a parent who brought back to life so you probably need both in the terms of advocacy and especially in the campaign world what you really want to focus on because you are w talking to the masses, its values, that pulling

people's heartstrings. where i work we have a phrase when we are trying to get donors and it is the limbic system being the system in our brains with emotional learning but we have the data to prove the major donors their money is going for something but it's through those stories and values through that people remember stories and values, people remember those faces like you were saying with the head start teacher, they are not going to remember the percentages, so that is definitely part of our process in doing this nonprofit that i love the phrase because every single time in working on any kind of donor communication, i go back through and it's part of my editingpr process like wherem i pulling the human into it. .. you're willing to

advocate and campaign for? >> i have one volunteer here. is there a second volunteer? i got you in the jeans, the hat, in the middle. raise your hand. so let's have you go first. in this example you want this room -- you want to tell this room why they said like the

flavor of ice cream that's your favorite ice cream and tell us why in a very short manner, you don't have to talk about ice cream if you don't want to, tell us what your favorite flavor is and convince us why we should like this flavor and start with your name? >> my name is casey here on the contract and i'm kind of really regretting raising my hand. [laughter] >> even more pressure, thank you. i'm e kidding. so my favorite flavor is chocolate and i fell in love with chocolate ice cream when i was a kid and it happened actually there were a bunch of kids standing around in the ice cream truck. i'm dating myself here. they showed the pictures on the

side of it and picked what it was and everybody wanted the bomb pops and the other ice cream or popsicles that would color your tongue. and i went up there because i had 25-cents from my dad, again, dating myself and i decided that i want add fudgesicle. i'm going to get this one here and, you know, it's chocolate. ever since then -- even though actually the fudgesicle would be more than what the other popsicles charged, the cost, i tried to, you know, scrape together enough pennies or dime or whatever extra it was that i needed to get the fudgesicle so chocolate is my favorite ice cream for that reason and to say nothing of the benefit of chocolate to you health wise i think the richness of it and the

taste on a hot summer day beats everything. >> thank you, casey. [applause] >> all right. >> hi, my name is -- [away from microphone] >> it's vanilla ice cream and chocolate with nice caramel in there.l and it reminds me of my cousin who was my biggest protector when i was a kid and he would always walk me down to the ice cream shop and protect me from bullies and was always just my biggest advocate and we lost him six years ago. he was a veteran and he didn't fully come back.

>> great, so what did y'all hear in those beautiful stories and, again, thank you for sharing, sorry for your loss. what did y'all hear in those stories? say that again? so they connected it to a story about their life. people can see stuff from their own life in your emotional connection with that flavor. anything specific and statements i'm thinking security protection, was that --

>> it doesn't work. >> so both of them had their story to where they're creating memories with their family and friends and i think that's very pivotalen in developing. >> thank you. >> that is -- yes. what did you hear? >> yeah, i also think your story in particular is a lot about sacrifice of daring to be different because it was something that was important to you and putting aside money and i think that's a conversation we have in politics, research allocation and what different things mean to each of us and to some people it's not worth allocating the tencents to a fudge pop and we need to find a way to meet everybody's ice cream needs but also find a way to balance the budget so --

>> great. thank you. >> yeah, i heard that too and that example helps you realize you can convince people and get them on your side by speaking to values that are shared and common. crsacrifice, those really what - who would disagree with that basically.

it's a good -- it's how you can start with framing the choice between you, your candidate and your opponent and you start at the upper right corner with the them on us. so what would they say about us what would they call us, what would they call us communists or socialists or, you know, crazy orst liberal or whatever, right, like what was -- you want to be truthful. i think the best thing for this exercise is it really go for the gutter and go for don't be shy, be very honest like sincerely put yourselves in the shoes and understand how they're thinking and what they're saying. i mean, you can pull direct

quotes, like you can go in and look at the website, look at the social middia. media and what are they saying about us and don't be shy and protect your candidate. it's important to be honest andn truthful here because it's going to help you get to the best core message that you can and the best framing and then you move ontoen us on us. what would we say about us. what is our core value. what is the reason that we are running? why should voters support our campaign and then what will we say about the opponent and what would the opponent say about themselves. so what is your opponent's core value? why are they running, what is in their bio, are they -- are they, you know, small business owner in a community and that's what motivated them to run or are they known entity or maga

extremists and a started to get involved in 2016, what is their bio and what is their reason for running? 20 and 15. let's do these four tables. can you go to that flip chart? so 15, 20, 22, 19 can go to flip

chart. 18 and 17, 12 and 11, 14, 7, this one and then 8. we are going to do elmo versus cookie monster. take one. i would like y'all to do the

message box and i'm going to assign each flip chart to elmo or cookie monster. i want this group here to be elmo. and then this group here is going to be elmo. the message box. you see the message box.

>> okay. we are tracking one down for you, and make sure you tell me, remind meyo who you are. hold on a second. what's that? what's your question?

the other thing i wish we get this. so it's very important. you don't want to write long phrases. a couple of words max, don't do long sentences. elmo is january 6th who marched on the capitol and slapped nancy pelosi on the face. just violence, just violent instead a of that long sentence. and then cap it at 5 in each quadrant. [laughter] >> you could bring a mic here, let's start with this group. i would like a brave volunteer from the group to walk us through your -- your message box on your opponent.

so start with telling us who you are and remember, walk us through your message box for your opponent and yourself. >> okay. we are team cookie monster. my candidate is cookie monster. and we are representing him against elmo who has challenges himself. [laughter] but we all like people to run for office because we like public service but we think elmo needs more time before he gets ready.

>> great, that sounds -- >> what would you say cookie monster about yourself? >> we haveco extremely good tase over here. >> okay. >> laser focused, we are motivated. we are fun-loving, we like to share. we are great foodies, cultural foodies as we said over here. cultural foodies over here. we love the letter c. we are decisive and -- >> you know what you want. >> elmo is a bit disingenuous. >> you can't trust somebody that's happy that much, i get it. he's naive and doesn't understand what is going on or

wins the office. he's like a dasical. he is the establishment and has his own tv show. that's the cultural elitist. he is suspiciously well groomed. how is he that well groomed. and he's whining and unrelatable. it's going to be hard for our people in the midwest to relate to someone who is coastal elitist who is running for office. >> someone who is living out of the trash can. >> this is what elmo would say about himself. >> a bit friendly, optimistic, a teacher and educators, a main

character. he's a star and he has a nose whereas cookie monster does not. >> that's great. [laughter] >> that was great. hopefully good fun exercise and a way to kind of remember the message box. i think the key takeaway that you want to be thinking about there i would say is, yes. thank you. and to be thinking about the story that you're saying about yourself, right, like what is your story, your candidate story, what is it that you want people to remember, what is the values that are motivating you and then the same thing for your opponent and be honest about that. like have an honest take on both ends so that you can truly -- come out with a core message. the next step in that is to walk-through it like you have

and then come to the core message that you have after you've walked through that, right, so, you know, if you wanted to use this as an example, the -- yeah, basically you want to walk -- i want to speed through this. you get it, you kind of walk-through that and come away, okay, what is my key core message after hearing what the opponent is saying about me and what i'm saying about the opponent. great. the other tool, this is the last one. i think there's another slide here that i'm going to skip, you may have it. i'm going skip that. >> when you go through the message box and you say go through them onox us, would you want to adjust your messages to

be able to differentiate yourself or kind of address those messages that they have? >> that's a great, that's a great question. thank you for that. you do and you want to use the us on us in a way of like keeping in your head what your opponent is saying about you and strategically thinking what are my -- what is my response to that, how do i counter that so a good example that i did for congresswoman in tampa she is incumbent and has been in office since 2006, 2008. and we already knew and we saw in the messaging and it was aligning with how they were talking about biden at the top of the ticket that they had been in office too long and time to get out. i think you heard that over there from team elmo. for us what we talked about, we talked about that she delivered and so we pulled all the s projects and example of all the programs, the grants, the

funding that she has brought to the district, the -- over the last whatever 14 plus years and that, yes, she's been in office for a while and that's an asset because he's affected and delivered for the district and we point today institutional things in the district that federal governmentin congressiol allocations have been supporting so in tampa it's the university of south florida, the hospital there, it is the mcgill air force base, we have a large veterans hospital in tampa so we pointed to those institution that is have benefited from having an effective congressperson in office that has experience and delivered for the district and that was our response and one of my us on us it was we are effective, we deliver, we have provided support for the district, been

there for the long haul like things like that that can respond to the opponents kind of attacks. , yes, that's a great question and that's exactly what you want to be doing. >> then the next slide is the message triangle so there's a lott of shapes. why is the screen not working? there we go. >> think of a trial in a jury, right, so you have the prosecutor that's saying this person is guilty, right, like this person did x crime, that's the core message, right, that's their big thing. that's what they want the jury

to walk away from but they have supporting arguments around that. what's important here is that, i think, folks typically will -- and this can be a bad thing for your campaign will have multiple core messages and you should not have multiple core messages, you should have a very central core message. we talked a lot about this yesterday. i'm curious from the communication folks, what do you think wasay biden's core message in 2020? >> i think it was built back better which was really brilliantly put. >> good, okay. anyone else has thoughts? hold on, we are going to bring the mic. i will try not to pick people way on the other end next time. [laughter] you're fine. offer why her of her effexor wrote being a president after charlottesville sofi with were a

historian and a and that is we are always an observer than someone who had worked in come that was the reason he decided to run and begin and not charlottesville rally riot happened that's what set the skills for him and it was all about it and decide in the storyline you saw that the dnc convention materials in the videos they rolled out and was almost weaved into his bio. he was unique for that moment given all that tragedy he's been through personally. we were grieving as a nation because of cold it in isolated and was almost like biden was uniquely situated to be -- and someone said yesterday healing was another message and i agree

but the core was to restore the soul of the nation but the important piece there is that you probably heard a ton of other things replayed it to that. you heard billed back better and i would say that was the supporting argument that tied to restoring the soul and not only building and repairing what had been damaged and harmed and what we lost with covid but making us better. i would say it's a poignant argument to restore. you heard unifying and 2020 think that was a supporting argument. to not be. >> i agree. that goes to the unique biography of biden and the fact that he would use his words his

working-class roots that i can help get us that blue wall again and people in michigan and wisconsin know me. they identify with my bio and history and family background so yes i think that was another supporting argument. but you can only do that if you have someone i can beat trump. the key here, but take away one core message and you will have supporting argument that tied the core message. if someone back to the trial example if you are a prosecutor in saying this person is guilty you'll have evidence like the supporting exhibits art evidence of why that person is .2 those are the things you want to think about. but in your core message to life.

here we are going to talk about the calendar and i'm sure everyone has used one developed one and there are a lot of great examples and a lot of good tools. i know there's a good communications calendar example and appointed that calendar is to marshal your assets and get them all in one place and help you step back and take a 30,000-foot look at what you are communicating and wind. so you want to try to think about your policies, your announcements and your policies like if you are in a national campaign or can happen in local campaigns now where you are using your policies position statements and announcements its -- if it's an announcement or another proposal or whatever surrogates, supporters. you want to be thinking about that as you are developing your calendar and you want to pick scenes for the month and sub

themes for the week -- you know in planning for a campaigns you want to work backwards so start on election day and work your way back and thinking about not just the actual calendar so the actual month days and weeks that what's happening and where there are parades, conventions district level things happening? are their party events happening locally and then your asset calendar so when you are developing resources. that could be like in a national campaign aspect each campaign that social media graphics and tools that you are providing the volunteers ordered digital champions. that is the point of the communications calendar getting it all in one place stepping back and getting that 30,000-foot view because as a

campaign manager you want to make sure that message is coordinated and that it is sounding the same and flowing correctly and not counter so if you are one week it might be a thing where you talk about the economy you don't want to have a male piece of going out that might talk about health or public safety that can kind of confused voters. you want to be singing the same same tune and a few tv ads are talking about economy issues and to door knockers talking about other issues and you may have the person is as i saw this on tv and mace support x, y and z and in the economy but they talk about other things pretty want to have a succinct and clear because the point of that is you are hitting the voter with tv digital social media adds and

door knocking. you want that repetitive message so it's very clear and it sticks otherwise it can get noisy and confusing especially in today's environment. i think i have an example of my old college calendar here. this is very basic. i sometimes want to delete those because they are so basic and elementary but i'd like to keep it because it shows you doesn't need to be fancy and there are good tools out there but but ths basic and i think google itself. you see we have a weekly scene so we had and we knew what was happening that week so then you had the different events or things happening. one example here i had, i knew vote by mail was happening as a

milestone. so the looks of what was occurring and the dates that it was going out. vote by mail here's the key date and then we had, i this clicker. we had what was happening when so the drop date for mail ballots and then the next one was here's a good example of theme. jobs and economy of renewed this week we want to talk about jobs and the economy and we had a radioactive up to talk about jobs in the economy. we had a mellow piece that one out the talked about jobs and the economy. we had a newspaper ad as well that focused on jobs and the economy. the following week was health

care and the same thing if we had a radio and we wanted to make sure radio ad was talking about covid and health in any mail pieces that one out will talk about that. the other important, you want to make sure, early vote vacancy and that is here. does that remind you that you need to think about what you are going to be seeing. it's early voting so your message should be related and it should be focused on turning folks out. it's important to put those key milestones on your calendar. again. they seek example. it doesn't need to be too fancy but it should be clear and easy and something you can continue to update. implementing this calendar you want to be thinking about media that you own, your social media, your e-mail, e-mail lists your

text lists. it's free usually. it's yours and your campaign so it's owned. earned media is media that is coverage and it's usually free and its announcements advance coverage positive coverage for your candidate or your campaign and there's your abs so tv, it digital mail and if you do mail and radio. owned media. you are in charge and you tell your own story. that's the benefit of owned media. here are the five w.'s for that so what and when. you want to think about the channel under your direct control that social media channels facebook instagram tik tok should be up there. and where that's your campaign web site.

that's your program and social media and text lists in your organizing program. those are the things that you own. so the material that the organizers are using whether they knock on doors those are things you have in your own media space and the who. who is the media candidate staff volunteers and to assure primary audience? you should remember owned media is public so its voters that are pursuadable that may go on your web site. the e-mails that you send to your supporters and your media will get ahold of it in your opposition will get ahold of it so it's important to be very aware that it's your own media

and you own it and it's yours but it is public. why is owned media important? you were telling that story and it's your own story that provides direct unfiltered access to the candidate. it creates a public record for your campaign so that you can reach and have your positions in your values out there so again it's something that you are sharing and it's your filter. it provides an opportunity to engage with a larger audience in creates community supporters. here are good example social media a lot of tik tok communities and on line spaces that the people find community in. this was important during covid where you couldn't get out much say at a lot of facebook groups and whatnot that popped up and discussions on line.

it's a place where you can go support and you can rally support. you can have private groups. i think we had a couple of private facebook groups where we would have only our core volunteers and supporters to be there for events or our reach and how we would engage during covid and you can generate media. if you do it correctly have good savvy digital presence you can get media coverage of its done the right way. here are some examples of best practices and do's and don'ts. your web site, keep it up to date. optimize it for e-mail sign-up and donations can keep it short and simple but don't forget to make it mobile friendly. don't overload it with texts, don't obviously let it get out

of date. here's a good example that i like. another example. laura eskamani anybody familiar with her? i think she has a great mobile friendly web site but it's clear it has an immature phase , it has her core message here. and it has clear buttons for you. very hard to get lost and not too much info. e-mail, you want to make one asks keeping up to date on headlines and polls. you can make it authentic. that is important and you should use multiple voices including staff. switch it up and keep it fresh and not just always from the

candidate. don't be afraid to ask to send too much e-mail. don't send e-mail you would want to be read in public. this is yours so few are saying something that could be a story so make sure you are okay with what is being sent in the e-mail headline. don't only ask for donations asked for volunteers. ask for people to sign a petition and they keep -- it keeps you engaged and it isn't always an asked for money. i wish more would take that to heart because we see a lot of that in text messages now and e-mails. so try not to do that. little, i think it's a movie reference.

the sky is always falling. doomsday like always afraid. if you get a lot of e-mails and i think a good example is and i think it's true it's a tough balancing act but democracy is at stake and it's almost like we know that but becomes unserious when it's constant and its donate here. i get that a lot on social media. democracy is at stake fallen like for info. the last thing i want to do is follow you if you are not a trusted source. if anyone would be don't cry. we see it too frequently. but i've questioned not sending too much because i'm inundated

daily from lots of people and i find it really. so how do you balance it that and just being in the e-mail and the recipient seeing your name is enough? i feel like we are getting too many e-mails. >> yeah and i agree. i think there are a lot. you want to have a balance and i think there are ways to keep it fresh. you can use different voices. i think it's appropriate to have a couple of week to see if your e-mail lists engaged and i think if you mix it up that way they can be a good balance. are you getting too much from one specific candidate? that's the issue. getting it from a variety of campaigns.

[inaudible] >> hey i don't work with specific politicians but i do reference web sites a ton and getting those core messages is so hard. i just wanted to bring that up. any organization that supports the candidate to find that to find out messages to find a quote and find a headshot is primo. that's been very hard. and some people use the information resources to promote. >> so are you saying it's a challenge for you? >> yeah it is a challenge for me. i just wanted to bring up, like i used the resources on the web site to promote in a different venue and i have a very hard time getting a headshot and getting a message getting their platform. those are all weirdly convoluted

on a regular basis. >> what kind of condit did -- candidates? >> local. >> i'm almost weirded out by saying this it's really obvious but it's not obvious. >> the vendor or somebody was talking about it doesn't scale to web sites that are just mobile friendly for candidates and i think it's going to be pitching or promoting or something later on but it's like that's perfect for your giving scale to a web site. >> thank you. >> i does have a comment the lady appear in the front saying we are getting all these e-mails. we always have to remember to it doesn't matter what we think. we are the one person that super plugged into politics so we are

probably getting everything everywhere all at once like a movie. we are getting at all. if you are a people don't run. you have to be in your face asking for money, asking for their support and not everything works with everybody. some people getting texts and i love them. you just answered and put it away. >> that's an important point that you are not the audience and it can be hard to remember that but that's a great point. last one and i have to speed through. >> is this any relation to the e-mails in 2022? we had a genius e-mail marketer from the campaign and at the end of the fund-raising period our first e-mail was if you donate the endless e-mail you won't get any more e-mails from us for the rest of the week prayers are

most successful successful fund-raising e-mail of the entire cycle. >> i also tell my organizers that about doorknocking. some people will get upset and they are like why are you knocking on my door. he turned in your mail ballot. you should be off the list so it's great. i like that. good example. >> i think we have three more minutes. this is an example of an engaging way. you have heard me say it used sad voices every now and then in a funny joke i think the campaign managers know winning a congressional race in my hometown was fun. i had friends that were on our e-mail list and i had a friend that i would always set up donations and he normally would ignore the e-mail.

he said like are you serious? we showed a text exchange in owes her same hey where we at with their fund-raising and he responding where close and we still need to get more money. this engaging text world -- real-world example of how it can work. obviously there are people on the list that know me so they were like what is this? what's going on but the overall example is you switch up how your e-mails look what they are saying and who is the voice in that e-mail. doesn't always have to be a candidate. it can be a staffer. we did that often i was the campaign manager and you are getting an update and scaring the donor in two they need to get closer. if you are lucky you will have lucky hurt in that example is savvy firm that can help you

think about those types of approaches. sometimes you may not be that lucky. there are ways that you can do this too. .. sent an e-mail on it. within chicken little was a true headline and reengage her donors. >> that it's a cool idea that i don't know if i've seen before. you from the campaign are saying i just talked to her.

this is how much money we need to raise by the end of the night. how successful is that in terms of the founders of the can from it? >> i don't know off the top of my head. it was pretty successful. it was pretty successful. i would not stand on it and say the most successful of that campaign because i don't have the message in front of me but it was pretty successful. good question but that is a really good question. >> you have any issue with copyright infringement if you use a cnn headline with this emblem? >> i don't think so. >> don't take my word for that. we had a vendor that helped with that. they may have used permission like permissible image. but that is a fair question. cnn is coming after a campaign for their headline, i guess no.

>> i'm not a copyright attorney but in terms of informationally speaking, it is public domain. in that regard you are essentially protected in the campaign. >> okay. our truth got one minute i'm not going to get through it. the rest of it is you have the slides. we will get the last question in and wrap up. >> i wanted to ask about gatekeeping with your volunteers and people that are not on your staff when you're talking not getting the message out in your own media and just some strategies that you use. i heard you say some things about closed facebook groups and things like that. but people are not on your staff and your surrogates and volunteers how to keep them on message? >> i think from a standpoint of supporters, organizers,

volunteers that is key to train. you are providing them the program they have a script. they have materials it is critical you have clear and proper training for your volunteers. if you have challenges appeal would not take effect until 90 days until legislation

ends which is tically in june or july. friday on c-span, the washington post host a conversation wit journalist and advocates to discuss freedom of the press and security of journalist covering conflicts abroad. that's live at 10:00 a.m. eaern. then at 12:30 eastern bill nelson to talk about working with boeing to carry nasa astronauts to and from the international space stati. also at 9:00 a.m. the national press club will offer update on status of two u.s. journalists detain overseas while reporting from syria and russia. you can watch our live coverage on the c-span now video app or online at c-span.org.

do you solemnly swear that the testimony that you're about to give will be the truth, the whole truth and nothing but the truth to help you god? >> saturday watch american history tv coness investigates as we explore major investigations in our country history by the u.s. house and senate. each week offers historian and historic footage from those periods and we will examine congressional hearings. this week 1975 senate committee hearings examining alleged abuses within the u.s. intelligence community. watch congress investigates saturdays at 7:00 p.m. eastern on c-span2. >> charter is proud to be recognized as one to have best

internet providers and we are just getting started building one hundred thousand miles of new infrastructure to reach those who need it most. charter communication suprts c-span along with other television providers giving you a front-row seat to democracy. >> president biden spoke on response to protests around the country saying there's the right to protest but not the right to cause chaos. the president called to order and said violent protests was not protected turned first amendment, he was also asked whether he believed the national guard should get involved. >> good morning. before i head to north carolina i wanted to speak a few moments about what's going on on our college campuses here. we have all seen